Contact achieves 17 million unique users to become potential visitors to your page. It depends on your page that these potential customers become effective. Here are some practical tips to achieve this.

Your website is your company on the Internet . In a world where business cards, waiting rooms, and pleasant faces are important to us, it is up to your site that your customer is attracted enough to buy the products you need. How to make a user feel affinity with your page and be motivated to navigate it? Here are some practical tips to keep in mind to make it happen.

Exploit the potential of links
In the 21st century, there is a big difference between what is considered flat and boring text and text with relief. The links, or links , are toolsso that the content of your page is much more than just text. Thanks to them, you can expand information for your clients, show them examples, or take them to other pages of interest within the same website. This is called Link Building, and it is nothing more than filling its contents with hyperlinks that enrich the user’s reading. This technique not only allows a more agile and entertaining reading of your page, but also allows you to position yourself in the search engines . For this, you have to take into account that there are three types of links:

  • Those who take your page to other websites : If we are talking about the advantages of buying computers with a direct supplier guarantee, what better than to argue it by including a link to the page where the manufacturer talks about this guarantee.
  • Those that lead from other pages to mine : It is the example of since
    when publishing notices in its content network, you will receive visits from clients from a large number of external portals, increasing your visits and your sales potential.
  • Those that lead from one section to another within my own web portal : This facilitates user navigation. If on one of your pages you talk about a topic that is better developed on another page within your website, what better than to put a link that directs the user to that page, leading them to meet new topics from your company that they were possibly ignoring. .

The concept, the backbone of your strategy.
One of the fundamental aspects of any marketing plan is to create a concept that characterizes and unifies your entire strategy . If you sell flowers and want to be associated with happiness, your strategy should be totally focused on the concept “My flowers = happiness”. In this way, in your ads , you must choose keywords associated with those themes, such as roses, joy, vase, rejoicing, etc. Likewise, the copy of your ad should have the same tone: “Fill your home with happiness with our flowers.”

On their websiteThis concept must be maintained, both in the text and in the design. Remember that everything enters through the eyes. In this way, the tone of your page must be consistent with the texts used in ads . Otherwise, the customer may feel cheated.

Always try to say something interesting
If your information is of interest to customers, they will most certainly come back and appreciate having reached your portal. Become the expert on your topic: post positive and current news about it, give news of your products, publish information of general interest.

If you do not have a website, but a blog , it is very important that you enable the option to leave comments.A web page is different from a blog , and has different uses. A blog is made first of all to interact with users. You will be listened to and will be able to make decisions or corrections according to the comments they make. Admittedly, you’re exposing yourself to negative comments about your brand , but you’re also giving them the opportunity to counter-argue. Thus, buyers will feel that there is a human being on the other side of the screen, as assured in The Top 24 tips to improve the quality of a blog .

Facilitate user navigation
Avoid having two or more sections giving the same information. Recurring pages of information is a common problem for Web portals. For that it is better to have a single page and refer to it in the rest of the portal through links.
Likewise, avoid sub-sections: don’t confuse the buyer by creating a number of unnecessary sub-levels, all they do is tire the user. The more unified your information, the better.

Also, use clear titles for each section. When it comes to sailing, it is better to prioritize practicality than inspiration. It is to put conventional names to the sections, such as “Our Products, Our Services, About Our Company, Contact Us, Success stories, Our Clients, etc”. Similarly, implement a search engine on the home page, where visitors can type in a keyword to find what they are looking for easily. Site maps, which are like indexes to your page, are also very useful. Not only does it allow the user to have an easy search tool , but it also helps them to improve the positioning of their page.